About Us

Since 2015 Hooked for Life Apparel has brought the Northeast fishing industry alive with it’s casual fishing clothing line. Created in the heart of the oldest seaport in America, Gloucester, MA, Hooked for Life brings style along with functionality. From the creators of the popular line Wicked Tuna Gear, now comes a line that emphasizes the arts along with fishing. Each piece is hand drawn and carefully designed to catch the detail in the beautiful fish that Hooked for Life recreates. With a team of artist the hand sketching is transformed into the prints that you see here.

Along with the hand drawing, Hooked for Life has taken it one step further in incorporating canvas acrylic paintings into the line. Each canvas painting is carefully shot at a high end art studio and then brought into the computer to add elements of text. These designs are screen printed in multi-color to catch the details of the fish.

So come along for the Hooked for Life experience, Catch ‘em, Love ‘em, Wear ‘em!

Bill & Alexia Loiacano